• Dawson’s Steakhouse Brand

Dawson’s Steakhouse Brand

Established in 1988 and located in the heart of downtown Sacramento, Dawson’s Steakhouse has been a local favorite for over a quarter of a century and considered one of the best restaurants in Sacramento. Dawson’s serves farm-to-fork cuisine sourced locally and seasonally to reflect the richness of the Sacramento Valley.

The Dawson’s re-brand project was two-fold, an updated brand and website to match. First in updating the logo we created a custom “Wordmark” that incorporated the classic elements of a serif font, not only to reflected the rich history of the steakhouse, but also of their history in Sacramento. We then incorporated the aspects of the sans-serif to give it the contemporary look that reflects the twist that they puts on the steakhouse classics. Those characteristics coupled with the rich gold and maroon colors culminated in a clean yet elegant brand. The website is simply a reflection of similar colors and features to give the feel of the classic but updated steakhouse.

Client: Dawson's Steakhouse Skills: Branding Website: dawsonssteakhouse.com