SMUD (Sacramento Municipal Utility District) is the nation’s sixth-largest community-owned electric service provider, providing low-cost, reliable electricity for more than 65 years to Sacramento County (and small adjoining portions of Placer and Yolo Counties). SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies, and for its sustainable solutions for a healthier environment. SMUD is the first large California utility to receive more than 20 percent of its energy from renewable resources.
When SMUD needed a new way to engage it’s customers online, they turned to Hostetler Bakkie Design to take on the task of creating an interactive Home Rebates and Energy Solutions Microsite. The Microsite features a custom designed residential house illustration, highlighting the various opportunities for savings in home energy. The microsite was designed and developed using web standard HTML, CSS, and Javascript while working within SMUD’s current style guide and marketing strategies.